If you can brave the BladeRunner*-esque chaos of Oxford Street and turn off down Berwick Street a little way then Franco Manca is the place for picture-perfect pizza! An served with a flourish and a smile.
As their website says (also with a flourish)
"Since 2008 we’ve championed slow-rising sourdough pizza and properly sourced, small supplier, seasonal ingredients. Eat at Franco Manca and you support people working close to the land. Our dough is made fresh every day, on site, and our pizzas start from just £5."
*original version 1982