A WORLD IN PICTURES: Nike Town London

The other evening I enjoyed a personal tour of Nike Town London with one of the principle ‘architects’ of its creation, Ms Sophie Jourlait-Filéni, now a marketing colleague of mine at BBC Worldwide.

This thrilling experience was a ninety-minute crash course in branding, merchandising and staying a head of competitors. One high spot was Ms J-F explaining the logic behind the Damien Hirst-like displays of football boots.

Nike Town might be a really good place to go do some drawings!

Meanwhile enjoy this homage to Nike click here http://www.youtube.com/watch?v=Hozw9qU3nP8