Wednesday, 29 May 2019

EFES? – CHEERS!

Whenever that familiar blue label appears on any table I am transported back into Turkey and my first Efes Beer in 1986, and I have been enjoying this refreshing, light, malty beverage ever since.  

This Efes appeared at my elbow whilst sitting in the Lebanese restaurant Yalla Yalla earlier this month.

A scroll down through the company’s enthusiastic Wikipedia entry tells that aside from its domestic market in Turkey, where it has 84% market share Efes exports to over 50 markets in Africa, Asia, Europe, North America, and Oceania.  



More on this fine brewer, which celebrates its 50th Anniversary, this year is here: https://en.wikipedia.org/wiki/Efes_Beverage_Group

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